Quilmes
Description
About the
Packaging
Project
We designed the label for Quilmes beer, in tribute to the 350 years of the city where it was born. Additionally, we designed the advertising campaign to announce the arrival of this special edition in the city. We created billboards, posters, municipal billboards, coasters, among others. These posters were placed in the most frequented locations of the city.
- Client:
- Quilmes
- Location:
- Argentina.
- Year:
- 2016
The Brief
Clearly convey that it wasn't just a 'change in label design', but rather a special edition for the city of Quilmes and, above all, a tribute to it, so that the people of Quilmes can see that.
Our Idea
The idea was to create an illustrated collage of the most typical and well-known places in Quilmes, so that the consumer can recognize them by looking at the label.
What we did
Our design services
PACKAGING
TRADE MARKETING
