About the
Branding
Project

Croquio Arq is an architecture studio located in Argentina.

We work on the brand from scratch. We start with naming proposals, then we design various logo concepts, stationery, and finally a website with portfolio and services: www.croquioarq.com.ar

Client:: Croquio Arq.

Location:: Argentina.

Year:: 2018

The Brief

A brand with a high aesthetic level, geometric, and reminiscent of architecture. Minimalist, simple designs. Using straight, sharp shapes.

Our Idea

The proposal is an isotype that illustrates the concept of perspective. We use different dynamic planes that can be seen in various ways, creating optical illusions. We employ line planes to give the impression of emptiness, inviting the viewer to imagine how they would complete the image.